Press releases are the traditional mechanism by which companies distribute news about products and events. Editors, industry analysts, institutional investors and more monitor the "wire" for news. Editors see many more press releases than they can possibly cover. Getting their attention requires a press release that tells them what they need to know in the format they expect. It also requires a carefully managed ongoing program that bulids interest in your company without flooding them with more information than they can use. We take the time to develop relationships with key editors so they will listen when you have something important to say.