PUBLIC RELATIONS AND MARKETING COMMUNICATIONS
FOR SCIENCE, MEDICINE, AND TECHNOLOGY BASED COMPANIES
Technology Primers
Technology primers provide a book- or booklet-length introduction to a broader technology. They are your chance to educate your target audience and establish your credibility as experts in the field. Tell your customers what they really need to know to make an informed decision. Give them something to present to management to justify and support their choices. A well written introduction can become a valuable and long-lived asset. The first example below was written in 1983 and is still used today.
Energy Dispersive X-ray Microanalysis
Taken literally, microanalysis is the analysis of "very small" samples - by whatever technique is available. Historically, however, the term has had a much narrower meaning. When electrons of appropriate energy impinge on a sample they cause the emission of X-rays whose energy and relative abundance depend upon the composition of the sample.
An Introduction to Electron Microscopy
This booklet is a primer on electron and
ion beam microscopy and is intended for
students and others interested in learning
more about the history, technology, and
instruments behind this fascinating field of scientific inquiry. The goal of this booklet is to provide an overview of how electron and ion beam microscopes work, the results they can produce, and how researchers and scientists are using this data to address
some of the greatest challenges of our time.
Environmental Scanning Electron Microscopy, An Introduction to ESEM
WHAT IS AN ESEM?
Scanning Electron Microscopes (SEM) began to appear commercially in the mid nineteen sixties. Because of their performance advantages over other types of microscopes, they quickly became an indispensable tool in a broad range of scientific and engineering applications. Although SEM manufacturers continued to refine the technology and made steady improvements in performance and usability, the SEM remained fundamentally unchanged for nearly twenty years.